Purple is the best color to support Lupus! What better way to show your support than to wear your reminder on your key chain. The purple colored ribbon will make it easier to find your keys and its made with super durable paracord which may aid in helping you survive the Zombie Apocalypse! I would also like to point out purple ribbon is used to support many other great causes: Domestic violence, religious tolerance, animal abuse, the victims of 9/11 (includes police and firefighters), pancreatic cancer, Crohn's Disease and colitis, cystic fibrosis, leimyosarcoma, macular degeneration, Sjogren's Syndrome, fibromyalgia, lupus, sarcoidosis, the homeless, Mucolipidoses, thyroid cancer, ADD, ADHD, alzheimers, cancer survivor (this is a general color that anyone who has survived cancer can wear), Pagan pride, Arnold Chiari Malformation, Mucopolysaccharidosis, Hurler Syndrome, children left unattended in cars, childhood or pediatric stroke, Anti-Gay Bullying (Spirit Day), epilepsy (Purple Day), overdose awareness. This also makes a great Survivor Gift because it shows those you love you are thinking of them! *Don't forget...We carry the Money Back Zombie Guarantee! If our paracord does not help you survive after the Zombie Apocalypse happens we will refund your money in full including the shipping!