ShoreItUp

In the quaint little seaside town of Bradley Beach, New Jersey, a brand was born out of an enduring love for the ocean and its timeless beauty. This is the story of ShoreItUp, a brand that captures the essence of nautical coastal trends and transforms them into exquisite products that bring the serene charm of the sea into every home. From shore-inspired candles and room sprays to jewelry, holiday ornaments, and home décor, each piece in our collection is imbued with the soul of the coast, offering a touch of maritime magic to those who cherish the ocean's allure. The founder of ShoreItUp, Merri, grew up exploring the shores of New Jersey and California, collecting sea glass and shells. Her childhood was filled with the salty breeze and the sound of crashing waves. It was this deep connection to the coastal environment that inspired her to create a brand that celebrates coastal elegance. With a commitment to handmade craftsmanship and authenticity, Merri began designing products that reflected the beauty and tranquility of the coastal lifestyle.